The church analytics software that turns your Sunday numbers into a story
Most churches collect attendance data every week. Very few have software that makes that data useful. Holy Insights gives you a live dashboard, automatic trend analysis, and an AI assistant that reads your numbers every Monday and tells you what they mean.
Holy Insights is church analytics software for pastors: $40/mo (Core) or $80/mo (MAX), 30-day free trial, tracking attendance, giving, NextGen, volunteers, groups, and demographics with 13-week trends and a weekly MAX AI summary, synced from Planning Center, Rock RMS, Breeze, Pushpay ChMS, and QuickBooks or imported from a CSV.
By Braden Murray, founder of Holy Insights · Updated
Your attendance data is already there. Most software just doesn't help you read it.
The data problem most churches have isn't that they aren't collecting numbers. It's that the numbers never become information. They sit in a spreadsheet, a Planning Center export, or someone's notes doc. Nothing connects them.
Data sitting in spreadsheets
Your attendance numbers are already collected each week. They just live in a spreadsheet that no one looks at between Sundays. The numbers never become a story.
No trend context
A number by itself means nothing. Is 312 good? Better than last year? Declining for three months? Without trend lines, you can't tell the difference between a blip and a problem.
AI that actually helps
MAX reads your specific data every week and tells you what it means for your church.
75 metrics in one dashboard
Attendance, giving, NextGen, volunteers, groups, and demographics. Every metric has a formula, every formula has a chart, and every chart has a trend line. No vague scores, just real numbers your leadership team can act on.
Weekend Attendance
By service, campus, and online
First-Time Visitors
Count and visitor-to-attendance ratio
Salvations
With year-over-year comparison
Baptisms
Salvation-to-baptism conversion rate
Giving
Total, per attendee, giving units
Giving Units
How many households gave this week
NextGen (Kids)
Headcount and capacity utilization
NextGen (Youth)
Middle school and high school separately
Young Adults
18-25 segment tracked independently
Volunteers
Count and volunteer-to-attendance ratio
Small Groups
Participants and groups-to-goal
Midweek Attendance
Wednesday and additional services
Online Attendance
Separated from in-person counts
Demographics
Age, household, and congregation breakdowns
Membership & Next Steps
Assimilation and connection steps
Weather & Event Tags
Context for any week that needs it
Meet MAX
The AI analytics coach built specifically for church data
MAX reads your specific numbers every week and puts them in context from published ministry research.
Weekly Digest
Monday morning in your inbox
Every Monday, MAX generates a plain-English summary of the previous week. What changed, what it means, what to watch. You stop writing the Monday email on Sunday night.
Staff Meeting Prep
Board-ready talking points on demand
MAX auto-generates weekly and monthly briefs comparing the most recent period to the prior average. Formatted for your staff meeting or elder board. One click, not one hour.
Ask MAX
Natural language answers from your real data
Type a question in plain English: “Why is our baptism conversion rate low?” or “How does this Easter compare to last year?” MAX answers using your actual church numbers, not generic benchmarks.
MAX is grounded in published research from groups like Barna, Pew Research, and the Unstuck Group. When it gives you context on a number, the benchmark comes from that research.
Up and running in one call
No IT project. No data team. Book a 30-minute call and I'll have your first dashboard live before we hang up.
Connect Planning Center or import CSV
If you use Planning Center, Holy Insights connects directly. Your attendance and giving sync automatically. If you don't use a ChMS, a CSV paste gets you started in minutes.
See your dashboard live
Attendance, giving, NextGen, volunteers, groups: all in one view with 13-week trend lines and year-over-year comparisons already built in. No configuration required.
Ask MAX anything
Type a question in plain English. MAX reads your real data and answers: why is baptism conversion low, which service is growing fastest, how does this Easter compare to last Easter.
Simple, transparent pricing
Two plans. No per-seat fees. No contracts. Add a campus for $35/mo on MAX.
Core
$40/mo
Dashboard, Trends, Reports, Giving, NextGen, and MAX coaching for one campus
- Dashboard, Giving, NextGen, Trends, Reports, Groups, Demographics, and Volunteers
- MAX with monthly limits: 3 coaching reports, 2 staff meeting briefs, and 5 Ask MAX questions
- 5 seats for staff and elder logins
- One campus
- 30-day free trial
Most popular
MAX
$80/mo
Everything unlocked, unlimited MAX AI
- Everything in Core
- Unlimited MAX: coaching reports, staff meeting briefs, and Ask MAX questions, in any coaching style
- Volunteer Intelligence, Systems, Financial Suite, Stickiness, and Next Steps
- Lifecycle and People Care (in beta)
- 20 seats for staff and elder logins
- Extra campuses at $35/mo each
- 30-day free trial
No sales call required
Try it without the sales call
Book a 30-minute demo and I'll walk you through the dashboard using your church's actual data. Ask MAX a question live. See if it fits before you pay anything.
Book a free demoCompare Holy Insights with Vitals, Church Metrics, Planning Center reporting, and spreadsheets.