Stop guessing. Start knowing.
Most churches already collect attendance, giving, volunteers and groups every week. Holy Insights syncs your Church Management System and turns those numbers into the conversation your board, staff, and elders already want to be having.
You already track these · We bring them together
Every metric that matters, in nine dashboards.
Start with the dashboard. Add analytics when your team is ready. Turn on MAX when you want a partner, not a chart.
Church Overview
Your weekly snapshot. Everything that happened last Sunday at a glance, compared against your 13-week average so you know immediately what moved.
- Weekend / Online / Midweek / Small Groups
- Visitors / Salvations / Baptisms
- Baptism conversion rate
- Next Step Cards / Membership Class
- New Members tracking
- Volunteers weekly avg / % of attendance
- 13-week trend lines on every metric
- Previous-period comparison
Weekend
1,245
+3.2% vs 13-wk
Online
312
-1.1%
Visitors
28
+12%
Salvations
4
NextGen Engagement
Kids, students, and young adults tracked separately with per-room capacity so you can plan before you run out of space.
- 3 customizable Kids ministry groups
- Middle School / Youth Group / Young Adults
- % of total attendance per ministry
- Room capacity per service
- Monthly overview + weekly trends
- Year-over-year comparison
Kids
186
14.9% of total
Youth
64
5.1%
Young Adults
42
3.4%
Total NextGen
320
Giving Engagement
See the full picture of generosity -- total giving, per-attendee, per-gift, and giving units so you know what is really happening financially.
- Total Giving / Avg per Week / Avg Additional
- Giving Units / Per Attendee / Per Gift
- Highest and lowest giving week
- Year-over-year / historic overlay
- Monthly and seasonal breakdown
- Series-tag and weather impact
Total Giving
$48.2K
This week
Per Attendee
$38.71
Giving Units
412
+8 vs avg
Trends · Ratios & Seasonality
Ministry ratios, seasonal patterns, and event impact analysis that help you understand the deeper rhythms driving your church metrics.
- Ministry ratios (kids, youth, visitor, small group)
- Seasonal attendance 3-year historic overlay
- Event & weather impact analysis
- Monthly growth heat map across all metrics
Kids Ratio
14.9%
Healthy
Visitor Rate
2.2%
National avg 1.8%
Seasonal Overlay (3 yr)
Groups Engagement
Track small group health, participation rates, and group types so you know how connected your congregation really is.
- Groups / Participants / Groups to Goal KPIs
- In groups vs active records donut
- Types of groups breakdown
- Participation rate trends
Groups
48
Participants
412
Goal
85%
of target
Life Groups: 28
Bible Study: 12
Service Teams: 8
Volunteer Engagement
Know who is serving, how often, and where your gaps are. Age distribution and team breakdowns help you recruit strategically.
- Weekly Avg / First Time Serves / % of Attendance
- Volunteers by age bar chart
- Volunteers by team breakdown
- Room capacity tracking
Weekly Avg
187
First Time
12
This month
% of Attend.
15%
Teams
Production: 42
Kids: 38
Hospitality: 31
Reports · Executive Summary
Key highlights, wins, and concerns in one view. Print or export to PDF and walk into your board meeting prepared.
- Key highlights -- wins and concerns
- Print or PDF export in one click
- KPI cards with trend indicators
- Health scorecard at a glance
Executive Summary
WIN Weekend attendance up 3.2% over 13-week average
WIN 4 salvations — highest week this quarter
WATCH Small group participation trending below goal
Health Scorecard
Congregation Demographics
Understand who your congregation is compared to your community using US Census ACS data. See where you are over- or under-indexed.
- Your congregation vs community (US Census ACS)
- Gender split / age distribution
- Over- and under-indexed segments
- Upload CSV or sync from Planning Center
- AI-powered insights
Gender Split
Age Distribution
Community Comparison
Over 35-44 age group (+8% vs community)
Under 18-29 age group (-12% vs community)
MAX · Your Ministry Analytics eXpert
AI analysis grounded in ministry research. Weekly, monthly, and quarterly digests that surface what matters most -- and let you ask follow-up questions.
- Weekly / monthly / quarterly digest tabs
- AI analysis preview with citations
- Ask MAX follow-up questions
- Grounded in ministry research
MAX Weekly Digest
This week saw strong weekend attendance at 1,245 (+3.2% vs 13-week average). Notably, 4 salvations mark the highest week this quarter. Small group participation at 62% remains below your 70% goal -- consider a connection campaign...
Ask MAX a question...
"What drove the attendance increase this month?"
Your data is already telling a story.
Are you listening?
Not knowing shouldn't be an option. Your board, your elders, your staff -- they're asking the right questions. You deserve real answers.
Bring your data in. We'll take it from there.
Import a CSV or enter your numbers each week — either way you're up and running in minutes. ChMS integrations are on the way.
Weekly Tracking
Enter your weekly numbers in under two minutes. Attendance, giving, volunteers, kids — everything in one place. Your dashboards update instantly.
CSV Import
No ChMS? No problem. Upload a simple CSV with your weekly numbers and you are up and running in minutes. We provide a template to make it easy.
Simple pricing that grows with you.
Start with the dashboard. Add analytics when your team is ready. Turn on MAX when you want a partner, not a chart.
Base
Overview + NextGen
Unlimited staff seats · Automatic ChMS sync
- Church Overview dashboard
- NextGen Engagement dashboard
- Unlimited staff seats
- Automatic ChMS sync
Pro
+ Giving, Groups, Trends, Reports
Unlimited staff seats · Automatic ChMS sync
- Everything in Base
- Giving Engagement
- Groups Engagement
- Trends, Ratios & Seasonality
- Executive Summary reports
- 13-week trend lines
- Meeting-ready PDF exports
Max
+ Volunteers, Demographics, MAX AI
Unlimited staff seats · Automatic ChMS sync
- Everything in Pro
- Volunteer Engagement
- Congregation Demographics
- MAX AI analytics expert
“Book a 15-minute call. I'll walk through your data with you and leave with your first dashboard live.”
— Braden